Every search engine optimizer and webmaster wants his website to rank higher in search results on all the major search engines. If you are a webmaster as well, then this piece of writing would certainly show you the approach to achieve higher rankings. Attaining higher rankings in search results is not possible by working hard, but in fact, by working smartly.
There are diverse types of procedures and methods involved in online advertising and internet marketing. Search engine optimization is also a type of internet marketing or online advertising, in which the sales and revenue of a business are increased by increasing the number of visitors on the website of the business. These visitors of the website would be driven from search engines. Thus, search engine optimization uses the search engines as the prime source to divert interested and relevant visitors to a website.
Search engine optimization has two factors; On-page search engine optimization and Off-page search engine optimization. On-page optimization involves making the website itself more search engine-friendly. This means that the website itself should be according to the guidelines of the search engines. It should be made in a way that search engine bots and crawlers could easily find it and index it conveniently and efficiently.
Off-page optimization, on the other hand, is the process to create backlinks for the website. Now Google, and other search engines as well, consider every link pointing towards a website as a vote by the website on which the link is placed in favor of the website for which the link has been placed. The higher the number of backlinks of a website or web page, the higher number of votes and this is the reason search engines would give this website or web page a good ranking in search results.
Keeping this concept in mind, many search engine optimizers and webmasters start creating hundreds and thousands of backlinks for their website with the hope of driving their website to better rankings. They continue creating links irrespective of the quality of the links. This is the point where most inexperienced webmasters and search engine optimizers fall short.
What these webmasters fail to understand is that this is merely link spamming, and not creating backlinks for a website. In order to achieve good rankings, it is vital that higher number of “high quality” backlinks should be created for the website. Link spamming is when poor quality links are created for the website.
Now what are high quality backlinks? The backlinks for the website should be placed on other web pages which have relevant content, which do not have too many outbound links, and most importantly, which have a good Google PageRank. If these conditions are not met then the links would be considered as spam by the search engines.
Link spamming would only result in loss of investment and time because this would never show the results which webmaster want. Moreover, the website can also be marked by search engines as a spam website. Hence, when you are creating backlinks for your website, make sure that you create high quality backlinks, instead of focusing on the number of backlinks for the website.